Beginner’s guide to big data
5/14/2012
Too much data? Not enough actionable information? Methods for data manipulation are growing-you can now fit a million records in a simple Excel spreadsheet, a laughable idea not so long ago. But those processing systems always track behind the need... More >Find Under: Measurement & Analysis
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Not enough data? Start using what you have!
5/11/2012
A Columbia Business School Center on Global Brand Leadership study indicated 39% of the brand marketers surveyed believed "their own company's data is collected too infrequently or not real-time enough." It's unlikely that these are truly the issues... More >Find Under: Measurement & Analysis
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Working backward from the point of sale
5/10/2012
If you’re focused on results, working backward is how you plan. As Stephen R. Covey writes in The 7 Habits of Highly Effective People, you must “begin with the end in mind.”
... More >Find Under: Strategy
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