Make the most of the other mobile OS
1/3/2012
With more than 38% of mobile phone subscribers, Android isn't just another operating system anymore. Here's how to make the most of it when marketing to Smartphone users.
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Best of the Blog: Taking a page from manufacturers
1/2/2012
Marketers need to take efficiency into account as seriously as manufacturers do. Achieving more with less is always worth aiming for.
... More >Find Under: Direct Marketing
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Offers: Making the rules work
1/1/2012
When testing offers, marketers often miss the bigger picture - that is, how the marketing offer relates to the sales method. A more integrated approach can provide better understanding for you and greater response from your programs.
... More >Find Under: Strategy
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