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1. Make the most of the other mobile OS
2. Best of the Blog: Taking a page from manufacturers
3. Offers: Making the rules work
4. Days of our lives: the impact of life changes on marketing results
5. Can we still be friends? Part 3
6. Keep your lead stream flowing smoothly
7. Minimize mistakes: Look before you leap!
8. Can we still be friends? Part 2
9. Best of the blog: What the DMA taught me about the Twitter-verse
10. The evolution of the PowerTest®: methodology: Five Ways to take testing to the next level
11. Can we still be friends? Tips to win back the ones who got away
12. Best of the blog: Marketers of the world, unite!
13. Keys to multichannel testing
14. Strategies for reducing marketing risks
15. Prospect segmentation for performance
16. Sprints: Managing website development in small bytes
17. Go ahead, be a tease!
18. Best of the blog: Pay attention to this bright shiny object
19. Six ways to get more from your marketing videos
20. Managing the level of intrigue
21. Making customization easy is harder than it looks
22. Writing for mobile: minimal copy, maximum impact
23. Best of the Blog: can Facebook marketing impact sales?
24. Online advertising: not just for branding anymore
25. Customer Retention: Four strategies for success
26. Open with OOMPH!
27. New limited-time postage discount in the works!
28. How will you measure the success of your campaign?
29. Green Marketing Coalition: Conversation with a green marketing pro
30. Best of the blog: Trends in advertising
31. Closing the leads-to-sales gap
32. Useful, beautiful microsites
33. Best of the blog: Please fence me in
34. Words to live by: Our favorite B2B maxims
35. QR Codes: They're hot, they're cool and they work!
36. Best of the blog: Thinking through mobile marketing
37. Improve marketing results with Leapfrog Planning
38. Mobile display advertising: Branding vs. lead generation
39. Best of the blog: Creative strategy in marketing
40. Make the most of campaign-specific URLs
41. 13 questions to ask of your email copy
42. The “Year of the Smartphone” has begun
43. Best of the blog: Selecting the right digital/direct partner
44. Mobile marketing: Keep it direct.
45. Share the love: The ROI of social media
46. Best of the Blog: Is ROI really that hard?
47. Mobile marketing as a sales tool
48. DM101: A lead by any other name
49. What direct marketing can do that advertising can't (and vice versa)
50. How to get started in mobile marketing
51. Point/Counterpoint: Should marketing agencies be responsible for their clients' social media?
52. Heard of ISO 27001?
53. DM101: Six tips for marketing performance
54. Best of the blog: 3 reasons to start investing in mobile marketing now
55. 3 ideas travel marketers can use right now
56. Should marketers fear the coming USPS changes?
57. Best of the blog: Common sense in a crisis
58. Why marketers need to go mobile now
59. Best of the Blog: Win-win agency compensation
60. 7 offer test ideas
61. Taking the direct approach to creative success
62. Mobile Marketing: It's not just for branding anymore
63. Best of the blog: 5 ideas for customer targeting
64. How will the USPS's proposed delivery plan impact marketers?
65. DM 101: High-performance guidelines
66. Best of the blog: Measurement isn't everything
67. Targeting the untargetable – and getting great results!
68. DM 101: 7 truths about lead generation
69. Best of the blog: How do you measure success?
70. Medicare DRTV goes head-to-head
71. Social media and marketing: Measurement matters
72. The controversy: Online display advertising
73. Stabilizing your customer base
74. Keyword: Value
75. Are you feeling lucky?
76. Awareness takes the lead for
Kaiser Permanente Colorado
77. DM-101: Key Performance Indicators
78. Best of the blog: Is our fate written in the stars?
79. Marketing health care in uncertain times
80. Marketing design for mobile devices
81. The controversy: Green marketing
82. It's a candy mint AND a breath mint
83. Terms of Use
84. 3 big ideas to test in online display advertising
85. Bresnan leverages efficiency to maximize its marketing return
86. Seeds of change in the mail. No, really.
87. YMT Vacations: targeted travel
88. Your direct response TV checklist
89. Finding the upside of the economic downturn
90. Secrets of e-marketing — a multi-channel measuring stick
91. Amnesty International and the power of truth
92. Leveraging tech for sustainable marketing
93. AT&T email campaign turns prospects into gold
94. Secrets of e-marketing — re-target!
95. Don't take your targeting for granted
96. Should behavioral targeting change marketers' behavior?
97. Online Metrics: demand accountability!
98. Words that can make or break your direct marketing campaign
99. How 1 smrt company spks and sells in txt
100. Words to live by — our favorite B-to-B maxims
101. How product life cycles influence customer acquisition strategies
102. Five ways your lists can leave a smaller carbon footprint
103. How sustainable is your marketing?
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